Skoda’s Innovative ‘Name Your Skoda’ Campaign Engages Fans for New Compact SUV Launch

By Ehtesham Arif

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Skoda Auto India is embarking on an exciting journey with the announcement of its all-new compact SUV. Adding a unique twist to the launch, the company has introduced the ‘Name Your Skoda’ campaign, inviting enthusiasts to play a pivotal role in naming the new SUV model set to hit the roads in 2025. This initiative not only amplifies user engagement but also reflects Skoda’s commitment to localizing its offerings and listening to its valued customers.

The Significance of Naming

Petr Janeba, Brand Director of Skoda Auto India, emphasized the importance of naming in the automotive industry. The names of Skoda’s previous models, Kushaq and Slavia, were chosen to resonate with Indian heritage and culture. For instance, ‘Kushaq’ derives from Sanskrit, signifying an emperor. Similarly, ‘Slavia’ pays homage to Skoda’s first-ever product, a bicycle. With the ‘Name Your Skoda’ campaign, Skoda aims to continue this tradition, allowing people across India to be part of the naming process for the new SUV.

Engaging the Community

The ‘Name Your Skoda’ campaign is a testament to Skoda Auto India’s dedication to engaging its community of users, fans, and customers. The campaign encourages participants to suggest names for the upcoming compact SUV, which should start with the letter ‘K’ and end with ‘Q’, featuring one or two syllables. The response has been overwhelming, with over 1,30,000 name suggestions, including close to 20,000 unique names.

Voting Contest

As the campaign progresses, the next phase invites participants to visit the dedicated microsite, nameyourskoda.com, to vote for their favorite names from the shortlist. Participants can also suggest new names and share their choices on social media platforms using the hashtag #NameYourSkoda. The winner of this unique naming contest will have the privilege of being among the first owners of the new Skoda compact SUV, set to launch in the first half of 2025.

Exciting Prizes Await

In addition to the grand prize of owning the new SUV, 10 lucky winners will get an exclusive opportunity to visit Skoda Auto in Mlada Boleslav and explore Prague, one of Europe’s most enchanting cities. The campaign, which runs from March 28 to April 12, 2024, aims to instill a sense of pride and belonging among participants, creating anticipation for the SUV’s world debut in India.

Legacy of Naming Excellence

Skoda’s tradition of meaningful naming dates back to its first-ever full-fledged 7-seater luxury 4×4, the ‘Kodiaq’, launched in 2017. The name reflects the characteristics of the Kodiak bear and the Kodiak Archipelago in Alaska, symbolizing strength, grandeur, and resilience. Following this legacy, the new compact SUV will continue Skoda’s SUV family naming tradition.

Skoda Auto India’s ‘Name Your Skoda’ campaign exemplifies innovation, community engagement, and brand transparency. By involving customers in the naming process, Skoda is reinforcing its commitment to creating locally developed, engineered, and manufactured vehicles tailored to the Indian market. As the campaign unfolds, it promises to build excitement and anticipation for the upcoming compact SUV, setting the stage for another successful addition to Skoda’s India-specific product lineup.

  • Campaign Name: Name Your Skoda
  • Objective: Engage users in naming the new compact SUV
  • Phase: Voting Contest
  • Campaign Duration: March 28 – April 12, 2024
  • Grand Prize: Ownership of the new Skoda compact SUV
  • Additional Prizes: Trip to Skoda Auto in Mlada Boleslav and Prague for 10 winners